Nir Eyal's book provides insights into building habit-forming products using the 'Hook Model.' It's a valuable resource for startup founders focused on enhancing user engagement and creating products that keep users coming back.
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Hooked
Author: Nir Eyal
Category: Customer Experience
Tags: User Engagement, Habit-Forming, Product Design
Description: Hooked by Nir Eyal is a comprehensive guide that delves into the mechanics of creating habit-forming products. Eyal introduces the "Hook Model," a four-step approach that many successful companies use to foster customer engagement and retention without relying heavily on advertising.
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Source: Goodreads
About the Author: Nir Eyal is a noted author and thought leader in behavioral design. He has taught at prestigious institutions like the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Eyal's work has been featured in prominent publications, including the Harvard Business Review and The Atlantic.
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