Eric Ries's framework for applying lean startup principles inside established organizations, showing how large companies can innovate like startups while maintaining operational excellence.
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
The Startup Way shows leaders how to create entrepreneurial growth by instituting long-term innovation practices within their companies.
Applying startup principles to established organizations:
A new organizational structure that provides oversight for entrepreneurial projects while protecting them from corporate bureaucracy.
Metrics systems that track progress in conditions of extreme uncertainty.
The book shows how companies like GE, Toyota, and Airbnb apply lean startup methods to:
Available for approximately $18-30.
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