"Peak" by Chip Conley adapts Maslow's hierarchy of needs to the business world, as described by Fred Destin of Accel Partners. The book offers advice on achieving sustainable outperformance and leveraging crises for better outcomes.
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Peak
"Peak" by Chip Conley applies Maslow's hierarchy of needs to business, focusing on how companies can meet hierarchical human needs to drive performance.
The book helps startup founders think about organizational needs and employee/customer motivation in a structured way, useful for building resilient and high‑performing companies.
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