Small Giants

Overview

Small Giants: Companies That Choose to Be Great Instead of Big examines maverick companies that rejected endless growth to focus on more satisfying business goals.

What Makes a Small Giant

These companies prioritize:

• Being great at what they do
• Creating great places to work
• Providing great customer service
• Making great contributions to their communities
• Finding great ways to lead their lives

Key Principles

• Purpose over profit alone
• Excellence over expansion
• Community over conquest
• Relationships over transactions
• Long-term thinking over short-term gains

Companies Profiled

• Anchor Brewing
• Clif Bar
• ECCO
• Righteous Bait & Tackle
• And others that chose their own path

The Growth Trap

Why endless growth isn't always the answer:

• Loss of culture and values
• Decreased quality
• Weaker customer relationships
• Burnout and stress
• Loss of purpose

Alternative Success Metrics

• Employee satisfaction and retention
• Customer loyalty and relationships
• Community impact
• Product/service excellence
• Personal fulfillment
• Business sustainability

Why It Matters for Founders

Not every company needs to become a unicorn. Small Giants offers an alternative path: building exceptional companies that enrich lives without sacrificing what matters most.

Pricing

Available in hardcover, paperback, and ebook formats.