Lafley and Martin's strategy choice cascade (winning aspiration, where to play, how to win) guides founders through pivotal choices for competitive edge in startups. Frameworks proven at P&G for market pivots; practical decision tree vs Porter's broader forces model.
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Playing to Win: How Strategy Really Works
Playing to Win outlines the strategic approach A.G. Lafley used to turn around P&G, presenting a clear framework for making strategic choices that create sustainable competitive advantage.
Available for approximately $18-30.
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