Contagioso

Contagioso

Category: Biographies
Format: Book (Spanish edition of Contagious by Jonah Berger)

Overview

“Contagioso” is the Spanish edition of Jonah Berger’s book Contagious, which explains why some products, messages, and ideas spread rapidly while others don’t. It focuses on how to intentionally design products, campaigns, and experiences that are more likely to be shared and go viral.

Particularly relevant for startup founders, it connects product design, word-of-mouth, and scalable marketing so that growth isn’t driven only by paid acquisition but also by organic sharing.

Features

• Explores the underlying principles of why certain ideas, products, and messages spread.
• Focuses on practical, repeatable techniques for making offerings more “shareable.”
• Helps readers understand how to design products and experiences that naturally encourage word-of-mouth.
• Connects product adoption dynamics with marketing strategy and growth.
• Provides a framework for thinking about virality as something you can design for, not just hope for.
• Oriented toward practitioners—especially startup founders—who need scalable, low-cost growth channels.
• Useful for planning campaigns, messaging, and product features that increase organic reach and referrals.

Ideal For

• Startup founders and early-stage teams
• Product managers and growth marketers
• Anyone interested in word-of-mouth dynamics and viral marketing

Pricing

No pricing information is provided in the source content.