Traction: How Any Startup Can Achieve Explosive Customer Growth

Overview

Traction presents a systematic approach to finding the marketing channels that will make your startup grow. The book introduces the Bullseye Framework for testing marketing channels.

The 19 Traction Channels

1. Viral Marketing
2. Public Relations
3. Unconventional PR
4. Search Engine Marketing
5. Social and Display Ads
6. Offline Ads
7. Search Engine Optimization
8. Content Marketing
9. Email Marketing
10. Engineering as Marketing
11. Targeting Blogs
12. Business Development
13. Sales
14. Affiliate Programs
15. Existing Platforms
16. Trade Shows
17. Offline Events
18. Speaking Engagements
19. Community Building

The Bullseye Framework

1. Outer Ring: Brainstorm all possible traction channels
2. Middle Ring: Test the most promising channels
3. Inner Ring: Focus on the channel that works best

50% Rule

Spend 50% of your time on product and 50% on traction.

Pricing

Available for approximately $17-28.