



Explains how big ideas get killed internally before they change the world. Safi Bahcall merges physics with organizational theory to help founders nurture breakthrough ideas in a science-backed playbook for managing innovation.
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Loonshots
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall explores why good teams kill great ideas and how to create an environment where breakthroughs can flourish.
Safi Bahcall is a second-generation physicist, biotech entrepreneur, and former public company CEO. He received his PhD in physics from Stanford University and was named a Young Global Leader by the World Economic Forum.
Bahcall applies principles from physics to explain organizational behavior, showing how small changes in structure can dramatically affect an organization's ability to innovate. He examines successful loonshots from Polaroid to ARPA to reveal patterns in how breakthrough ideas emerge.
This book provides founders with a framework for designing organizations that can nurture radical innovations while still executing on core business. It explains why startups lose their innovative edge as they grow and offers practical solutions.
Available in hardcover, paperback, ebook, and audiobook formats at standard retail prices.
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