"Influence" by Robert B. Cialdini is recommended by David Heinemeier Hansson (creator of Ruby on Rails and founder of Basecamp) for anyone in business. The book teaches how to sell and deal with customers by treating them as humans, focusing on the psychology of persuasion.
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Influence
"Influence: The Psychology of Persuasion" by Robert B. Cialdini is a classic book on the science of why people say "yes" and how to apply these principles ethically in business and life.
Understanding the principles of influence is crucial for startup founders in areas such as sales, marketing, negotiation, and customer relations. The book provides actionable insights based on psychological research.
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